Unlike ephemeral micro-trends (think cottagecore or coastal grandmother), Chola identity is rooted in a 50-year history of resilience. It has survived integration, demonization, and appropriation. It will survive the hype cycle. Furthermore, as AI-generated fashion floods the market, consumers will increasingly crave human, cultural specificity. Chola style offers that in abundance.

Percentage of leads with active, scheduled follow-ups vs. expired tasks.

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