The story follows , a loyal secretary to the chaebol (conglomerate) Soonyang family. After being framed for embezzlement and murdered, he wakes up not in heaven, but in 1987 — inside the body of Jin Do-joon , the youngest grandson of the Soonyang founder.
If you're looking for a guide to , a popular Korean drama that has recently seen a resurgence in viewership and a confirmed second season in production, here is the essential information for new viewers. Quick Overview Genre: Fantasy, Revenge, Corporate Thriller, Time-Travel. reborn rich new
: The show is based on the popular webtoon The Youngest Son of a Conglomerate . The story follows , a loyal secretary to
Reborn Rich (JTBC, 2022) is a South Korean fantasy-business thriller that became a global phenomenon on Netflix. Based on the web novel The Youngest Son of a Conglomerate by San Gyeong, the drama follows Yoon Hyun-woo, a loyal employee murdered by his chaebol family employers, who is reborn as Jin Do-jun, the youngest grandson of that same family. Armed with foreknowledge of future economic events, he plots to take over the conglomerate as an act of revenge. The series is notable for its sharp critique of extreme capitalism, its detailed historical integration of real South Korean financial events (1997 IMF crisis, 2002 World Cup), and its controversial finale, which sparked intense audience debate. Based on the web novel The Youngest Son
Lee Sung-min: After his award-winning performance as the grandfather, he has continued to take on powerhouse roles in films like The Devil's Deal and dramas like Shadow Detective.