Parallel to the visual media sector is the "J-Pop" industry, specifically the phenomenon of "Idols." Unlike Western pop stars, who are primarily valued for their vocal prowess or artistic authenticity, Japanese Idols are marketed on their accessibility, cuteness ("kawaii"), and growth. The Idol system, exemplified by mega-groups like AKB48, is as much about the relationship between the fan and the performer as it is about the music. Through handshake events, fan voting systems that determine lineup rankings, and heavy social media engagement, the industry monetizes the illusion of intimacy.