Mala Estrategia Richard P R Link: Buena Estrategia
According to Rumelt, bad strategy is not simply the absence of strategy—it is an active, identifiable construct that masquerades as strategic thought. Bad strategy emerges from four main sources:
Part 2, "Good Strategy", presents the characteristics of good strategy, including: buena estrategia mala estrategia richard p r link
: An overall approach chosen to cope with or overcome the obstacles identified in the diagnosis. It provides a direction without detailing every step, acting like "guardrails" for action. Coherent Actions According to Rumelt, bad strategy is not simply