Furthermore, the economic model is shifting from "spend at all costs" to "profitable sustainability." This means fewer greenlights for experimental art films and more reliance on proven IP. Look at the box office: 2023 and 2024 were dominated by sequels, prequels, and adaptations ( Barbie , Oppenheimer —original but eventized; Dune: Part Two , Inside Out 2 ). The lesson for executives is clear: spectacle and nostalgia still rule.