Ansoff 1965 Corporate Strategy Pdf Upd Jun 2026

“The avoidance of risk is not a strategy; it is a paralysis. The proper objective is the management of risk through systematic diversification of the strategic posture.” (p. 153)

The most enduring legacy of Ansoff’s 1965 work is the . This framework provides four distinct paths for a company to grow, categorized by whether the product and the market are new or existing: ansoff 1965 corporate strategy pdf

Example: A company like Apple develops new products, such as the iPhone or iPad, to sell to its existing customer base. “The avoidance of risk is not a strategy;