While platforms like Zee5, Amazon Prime, and Sony LIV have started acquiring Marathi films, many older classics or recent mid-budget comedies remain unavailable. Viewers in rural Maharashtra or those without paid subscriptions turn to piracy as a “last resort.”

In a new push by the Apex Court Committee on Piracy, ISPs like Jio, Airtel, and BSNL now send warning notices to IP addresses detected visiting known pirate domains.