Then came the pivot. Agus’s eyes widened at the 2023 annual report’s capital expenditure table. A full 40% of new investment wasn't in factories or clove fields. It was in PT Djarum Digital Innovation . Subsidiaries with names like BliBli (e-commerce) and Polytron (electronics) were no longer side projects. They were the second act.
: Established in 1951, PT Djarum specializes in kretek (clove) cigarettes. It maintains a dominant market presence with a reported revenue of approximately $26.2 billion (est. 2026). annual report pt djarum
This article is for informational purposes regarding business analysis. Tobacco use is dangerous to health. PT Djarum and its subsidiaries actively promote legal age restrictions for smoking. Then came the pivot
Because it is a privately held company owned by the Hartono family, PT Djarum is not required to disclose its financial statements, balance sheets, or specific operational details to the public or the Otoritas Jasa Keuangan (OJK). It was in PT Djarum Digital Innovation
The Indonesian government is relentless in raising cigarette excise duties to close the state budget gap and curb smoking rates.