: Widely known as the biggest kid YouTuber globally ("Like Nastya"), she is a major influencer in the youth space with hundreds of millions of subscribers. Akhmetshina Asel
Historical Context
For models under 18, require parental or guardian consent and involvement. Provide resources for parents/guardians on how to safely navigate the modeling industry. : Widely known as the biggest kid YouTuber
Russian modeling began to attract international attention in the 1990s after the fall of the Soviet Union opened the country’s borders to Western fashion houses. Agencies such as IMG Models, Elite, and Women Management quickly established branches in Moscow, scouting talent from across the nation. In the early years, most of the focus was on adult models who could immediately meet the physical standards of high‑fashion designers. However, by the early 2000s, a new niche began to emerge: child and adolescent models were being recruited for campaigns that required a “youthful” look—particularly for children’s clothing lines, seasonal catalogues, and lifestyle brands targeting families. Russian modeling began to attract international attention in