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The rise of mature women is not just artistic; it is financial. According to a 2022 AARP study, adults over 50 control over 70% of U.S. disposable income. Studios have realized that ignoring this demographic is fiscally irresponsible. The success of Ticket to Paradise (2022), a by-the-numbers romantic comedy starring Julia Roberts (55) and George Clooney (61), grossed over $170 million globally against a $60 million budget. Audiences over 50 showed up for stars who looked like them.