: Traditional "posed" content began losing relevance. Users and recruiters now prefer authentic, low-production yet high-quality content that provides genuine value.
By late 2023, the industry moved past seeing TikTok or Instagram as mere "fun." Major universities (like South East Technological University in Ireland) began launching . This signaled the ultimate validation of the field: it is now a technical trade requiring skills in data analytics, video production, and brand psychology. 2. The Rise of the "Portfolio Career"
Case example: A 2019 study found that job seekers who posted weekly on LinkedIn about their industry received than passive users.
