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: The rise of video podcasts and visual-forward music streaming experiences reflects a blurring of lines between audio and video media, particularly among Gen Z audiences . 4. Key Industry Metrics (2025–2026) Status/Trend OTT Subscription Growth Slowing to ~5% annually Primary Consumer Priority IP Franchises and "Big Events" Key Revenue Driver ARM (Average Revenue per Member) and Ad-tiers Content Strategy High-quality "fewer but better" productions 5. Future Outlook Guide to Streaming Video Services - Consumer Reports

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