By implementing a "cut" strategy for your links today, you improve your user experience, gain valuable data insights, and keep your digital footprint looking sharp.
Every time you use tinyurl.com/xyz , you are advertising TinyURL, not your brand. You are spending marketing dollars to send traffic through a third party. CuT URLs keep your brand front and center in every link you share—on podcasts, in email footers, and on business cards. CuT URLs
It looks like you're asking for the related to "CuT URLs" — but that phrase is ambiguous. Below are the most likely meanings, with full explanations for each. By implementing a "cut" strategy for your links
Once you publish a CuT URL on a business card, billboard, or podcast, you cannot change the slug. brand.com/special must always point to a relevant page. Changing it breaks every offline asset. CuT URLs keep your brand front and center
If the service allows, customize the back-half of the link (e.g., /JoinUs instead of /3xK92L ).
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