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As the monsoon of 2022 arrived, the industry saw a string of hits. Selvam remembered the night

Historically, 2022 was a recovery year for cinema post-COVID. Theatres were struggling, and OTT platforms were expensive for the average rural viewer. Isaiaruvi capitalized on this gap.

While "Isaiaruvi" is widely known in South India as a popular music television channel, in the digital landscape, it has also become associated with websites that host Tamil cinema content. The year 2022 was a landmark period for the Tamil film industry, marked by a shift towards high-budget epics and the resurgence of established superstars. The Impact of Tamil Cinema in 2022