India is the world's fastest-growing digital market. The Jio revolution (cheap internet) has brought the rural grandmother onto WhatsApp and Instagram. The lifestyle is now hyper-connected. Traditional matchmakers have been replaced by apps like Shaadi.com
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Don't just show the outfit. Show the texture of the silk, the weight of the zari (gold thread), and the face of the artisan who wove it. India is the world's fastest-growing digital market