: Standard physical sticker packs for the 2023-2024 season often include coupons with digital codes to unlock packs in the app.

In recent years, the album has made its way into the digital age, with a PDF version available online. The digital format allows collectors to access the album on their devices, making it easier to trade stickers and connect with fellow collectors worldwide.

There is also the democratic beauty of the object. It doesn’t ask for expertise; anyone can take part. A child can learn emblems and positions; a parent can recall the names of players they once idolized. The tactile nature of collecting — the crinkle of packets, the glint of a rare foil sticker, the smugness of finally filling a row — resists the ephemeral flicker of digital amusements. In an era of streaming, the album insists on patience, on paper, and on the simple human joy of finishing something.

The rise of digital technologies has led Panini to adapt and innovate. In 2006, the company launched its first digital album, allowing collectors to create virtual collections and trade stickers online. This move not only appealed to a new generation of collectors but also enabled the company to reach a broader audience. Today, Panini offers a range of digital platforms, including mobile apps and online marketplaces.