The rise of mobile video has also given rise to new business models and revenue streams. Advertisers are increasingly turning to mobile video ads to reach their target audiences, driven by the growing demand for video content and the effectiveness of mobile video advertising. According to a recent report, mobile video ad spend is expected to exceed $25 billion by 2025, accounting for over 60% of total video ad spend.
| Module | Purpose | Model Family (2024‑2025) | On‑Device Footprint | |--------|---------|--------------------------|---------------------| | | Identify objects, scenes, actions | EfficientNet‑B0 + CLIP‑lite | 12 MB (FP16) | | Audio Speech‑to‑Text | Generate transcripts, speaker diarisation | Whisper‑tiny (distilled) | 30 MB | | Optical Character Recognition | Extract on‑screen text (e.g., subtitles, signs) | PaddleOCR‑mobile | 8 MB | | Multimodal Embedding | Fuse visual + audio + text into a single vector | Video‑BERT‑lite | 20 MB | | Sentiment & Emotion | Detect affective tone for recommendation | T5‑small (fine‑tuned) | 10 MB | videohindexnxxcommobile