Influencer marketing budgets hit record highs as brands moved away from TV. 🛠️ Essential Skills for the 2022 Creator
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TikTok’s dominance forced YouTube (Shorts) and Instagram (Reels) to pivot, making "vertical video" a mandatory skill. Professionalization: Job postings on platforms like Influencer marketing budgets hit record highs as brands
If you are entering this field now, do not look at the "influencers" of 2020 as your roadmap. Look at the independent media companies of today. You are not just a creator; you are a studio of one. you are a studio of one.