The algorithm does not care about artistic merit; it cares about retention . If a low-budget video keeps users on the app for 30 seconds, it gets promoted over a Spielberg trailer. This has birthed a new aesthetic: high-paced, captioned, vertically shot, and emotionally direct. The algorithm is the world's toughest and most democratic producer.
To move from passive consumer to active audience:
The algorithm does not care about artistic merit; it cares about retention . If a low-budget video keeps users on the app for 30 seconds, it gets promoted over a Spielberg trailer. This has birthed a new aesthetic: high-paced, captioned, vertically shot, and emotionally direct. The algorithm is the world's toughest and most democratic producer.
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