Fifteen years ago, popular media was monolithic. A single episode of American Idol or Game of Thrones could unite 30 million people in a shared, synchronous experience. That era is dead. In its place, we have entered the age of and niche verticals .
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Technology is the primary driver of change in the media industry, shifting how content is produced and consumed. ScienceDirect.com Digital Paradigm Shift: Fifteen years ago, popular media was monolithic
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