The central character, Karthik (portrayed by Vishal), is a pampered, upper-middle-class management graduate who applies consumerist logic to his personal life. His mantra—that one must try various options before picking the best pen, phone, or car—is extended to his search for a life partner. This leads him to simultaneously woo three women from vastly different backgrounds: the wealthy and arrogant Tejaswini (Neetu Chandra), the traditional and conservative Priya (Sara Jane Dias), and the disciplined athlete Jyothi (Tanushree Dutta).
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