Introduction Marketing teams must align analytics with strategy to measure impact, optimize spend, and grow profitable customer relationships. A strategic analytics program combines clear objectives, causal models, reliable data, and actionable metrics.
Stephan Sorger's "Marketing Analytics: Strategic Models and Metrics" provides a comprehensive framework bridging creative marketing with data-driven decision-making. The text details actionable models for market insight, segmentation, forecasting, and resource allocation to enhance marketing ROI. For more details, visit stephansorger.com Amazon.com Marketing Analytics: Strategic Models and Metrics
: Data-backed proposals help side-step internal politics and gain stakeholder approval.
The book is widely regarded on platforms like Amazon and Goodreads for its practical, non-academic utility. Book: Marketing Analytics by Stephan Sorger