Two formats dominate scripted TV: the Asadora (morning drama) and the Taiga (yearly historical epic). Broadcasting 15-minute episodes for six months, the Asadora is a ritualistic start to the day, usually following a plucky heroine. It is a soft-power weapon, exporting a sanitized, resilient image of Japanese womanhood. Conversely, the Taiga dramas are blockbuster-level productions chronicling the Sengoku period or the Meiji Restoration, reinforcing national historical consciousness.
: The appreciation of imperfect beauty, which stakeholders aim to preserve even in global co-productions.
Two formats dominate scripted TV: the Asadora (morning drama) and the Taiga (yearly historical epic). Broadcasting 15-minute episodes for six months, the Asadora is a ritualistic start to the day, usually following a plucky heroine. It is a soft-power weapon, exporting a sanitized, resilient image of Japanese womanhood. Conversely, the Taiga dramas are blockbuster-level productions chronicling the Sengoku period or the Meiji Restoration, reinforcing national historical consciousness.
: The appreciation of imperfect beauty, which stakeholders aim to preserve even in global co-productions.