Unlike traditional agencies that manage 50+ influencers simultaneously (leading to template contracts and generic pitches), Laney’s firm caps its active client list at ten creators at any given time. This allows the team to memorize each client’s brand voice, audience quirks, and even personal goals. When a brand wants a hyper-specific niche—say, a vegan climber who also sews their own gear—Laney knows exactly which client to tap within minutes, not weeks.
The next morning, the Choice Board had three columns. The green square sat right in the middle. Under it, the choices were: Build a fort. Draw a dragon. Write a story about a ninja squirrel. A Little Agency Laney
Laney chose the ninja squirrel. She wrote twelve pages. It was the best story Mrs. Covington had ever read. The next morning, the Choice Board had three columns
As her following grew to a modest but highly engaged 85,000 followers (what the industry calls a "honeybee-sized audience"), Laney faced a dilemma. Big agencies wanted to sign her to exclusive, high-pressure contracts that demanded she sacrifice her voice for volume. Meanwhile, brands reaching out directly didn't know how to handle her unpolished aesthetic. Draw a dragon
Whether you are a brand tired of wasting budget on ghost followers, a creator feeling suffocated by your current management, or simply a consumer looking for someone to trust online, represents a critical shift in the wind.
She is known for being "editorially minded," often working closely with authors on multiple drafts before a project is submitted to publishers. 18;write_to_target_document7;default0;1444;18;write_to_target_document1a;_aG3saZnQM-GfseMP8fXL4QI_20;2a;