Efya Friday Azigi Video

Conventional PR wisdom states that a celebrity being caught in a "lowbrow" environment can damage endorsement deals. Yet, the seems to have had a reverse effect.

As the name suggests, the video felt like a weekend ritual. It began circulating on a Thursday night and peaked on Friday morning. Memes were generated showing workers clocking out of their offices and immediately playing the "Efya Friday Azigi video" as a transition anthem into party mode. Efya Friday Azigi Video