Virtual Reality (VR) and Augmented Reality (AR) promise to move us from spectators to participants. Instead of watching a concert on a screen, you will stand on the stage. Instead of watching Game of Thrones , you will walk through King's Landing. popular media is moving from "lean back" to "lean in," and eventually, to "step inside."

Modern entertainment doesn't stop when the credits roll. We are living in the age of the and Transmedia Storytelling . A popular media franchise today often spans across: Feature Films Limited Series Video Games Podcasts and AR Experiences