If you see such a link in a message you received, it is likely part of a legitimate marketing or transactional campaign. Common uses include:

If you are a Maza Digital customer:

The link you are referring to, httpsmmsmazadigital , is associated with the distribution of unauthorized MMS content and adult material.

Look for Context: Legitimate marketing messages usually include an "Opt-Out" or "STOP" command at the end of the text. The Future of Mobile Engagement