This creates an immersive ecosystem where fans can "live" within their favorite stories. Franchises like Marvel, Star Wars, and The Last of Us leverage this to maintain engagement year-round, turning casual viewers into dedicated lifelong fans. The Future: AI, VR, and the Metaverse
The widespread adoption of the internet in the 1990s and early 2000s marked a significant shift in the entertainment industry. The rise of online platforms, such as YouTube (founded in 2005), enabled users to create and share their own content, democratizing the entertainment landscape. Social media platforms, like Facebook (founded in 2004) and Twitter (founded in 2006), also emerged, allowing users to engage with their favorite celebrities, shows, and movies.
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