The biggest shift in values is the embrace of mental health. The term (used as a noun/verb, e.g., "I need healing") has entered the vernacular, replacing the older stoicism of "Santai aja" (Just relax).
The most immediate trend is the rise of the digital-first identity. If the 2010s were defined by (Jakarta Selatan kids—associated with a specific dialect mixing Indonesian and English, bubble tea, and a cosmopolitan lifestyle), the 2020s have democratized that aesthetic. The biggest shift in values is the embrace of mental health
: The "K-Wave" has evolved from a passing trend into a long-term lifestyle for 87% of "Gen MZ" (Millennials and Gen Z). It influences everything from food choices (66%) to community dance sessions in public spaces. If the 2010s were defined by (Jakarta Selatan
Indonesia has a large and growing youth population, with approximately 143 million people aged 15-24 years old. The country's youth population is projected to increase by 10% by 2025, making it one of the largest youth populations in the world. Indonesian youth are predominantly Muslim, with 87% of the population identifying as Muslim. They are also increasingly urbanized, with over 50% of young people living in cities. Indonesia has a large and growing youth population,