In the beauty sector, Indonesian youth are driving demand for skincare and makeup products, with many young people prioritizing self-care and skincare routines. Korean and Japanese beauty products are particularly popular, with many young Indonesians swearing by their efficacy.
The "Muslim Millennial" Influencer. Figures like Felix Siauw or Hanan Attaki have massive followings, but the new wave is even more subtle. Young people use apps like Migo (for Islamic content) or Ummatic . The Trend of "Hijrah" (Migration): It is fashionable to be religious. The aesthetics of prayer (featuring neutral-toned mukena (prayer garments) and minimalist prayer mats like Sajada ) dominate Instagram feeds. However, a counter-trend exists: "The Silent Doubters." Many youth are quietly moving toward a more spiritual, less institutional "spiritual but not religious" mindset, mirroring global trends but expressed through Javanese mysticism ( Kejawen ) rather than Western atheism. bocil memek