Cassie Lee Brandarmy Leak
Cassie Lee’s entire business model relies on perceived value. If a brand can see exactly what she charged L’Oréal versus what she charged a small swimwear startup, they will lowball her. The leak weaponizes transparency.
Cassie Lee’s entire business model relies on perceived value. If a brand can see exactly what she charged L’Oréal versus what she charged a small swimwear startup, they will lowball her. The leak weaponizes transparency.