If you are looking to create content in this space, avoid the "generalist" trap. Here are four high-demand sub-niches within Indian culture and lifestyle:
In India, family is highly valued, and the joint family system is still prevalent in many parts of the country. This system involves multiple generations living together under one roof, sharing responsibilities and resources. The family is considered the basic unit of society, and respect for elders is deeply ingrained in Indian culture. Social hierarchy and caste systems have historically played a significant role in Indian society, although efforts have been made to reduce their influence.
"So, you take photos of your lunch and people give you money?" she asked, deftly folding a paper-thin dosa onto his plate.