| Category | Examples & Platforms | |----------|----------------------| | | The Little Nyonya (local), A Love So Beautiful (Chinese), Our Beloved Summer (Korean) – on Netflix, Viu, meWATCH | | Reality/Variety | Running Man (Korea), The Great Indian Laughter Challenge , local influencers on YouTube (e.g., JianHao Tan’s crew , Tiffany & Co ) | | Music | K-pop (Blackpink, NewJeans, IVE), Taylor Swift , Laufey (Jazz-pop) – streamed on Spotify, Apple Music | | Social Media | TikTok (dance challenges, aesthetic edits), Instagram (fashion, journaling), Pinterest (mood boards) | | Anime (Shoujo/Slice-of-life) | Spy x Family , Kimi ni Todoke , Ghibli films – on Netflix, Bilibili | | Interactive Fiction | Episode app (story games), Love and Deepspace (otome game) |

Other key figures include:

Here are a few potential case studies you could use:

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